Custom software — Websites

Custom professional website design and development

Your website is often a prospect's first contact with your company: it has to convince quickly, on mobile as well as at a desk. We design showcase websites and B2B platforms that are fast, accessible, secure and measurable, then maintain them over time — updates, backups, changes. Design, build and ongoing support, delivered in Paris and Île-de-France.

What holds you back

The patterns we keep seeing.

01

A website that undermines your image

Dated design, slow pages, broken rendering on mobile: a prospect comparing several providers forms an opinion before ever calling you. For a B2B company, a neglected website contradicts the sales pitch — a redesign brings the first impression back up to the level of your services.

02

No measurement, so no decisions

The site exists, but nobody knows what it produces: how many visits, where they come from, how many contact requests convert. Without measurement, there is no way to arbitrate between redesign, content and acquisition — the web budget is spent blind.

03

A site left in technical neglect

A CMS that is never updated, vulnerable plugins, an unreachable provider, lost credentials: every change becomes a project and every flaw stays open. An unmaintained site degrades — in search rankings as in security. Contractual maintenance replaces that drift with documented, ongoing upkeep.

What we cover

The scope of the service.

01 / DESIGN

Scoping and design

A useful website starts with scoping: commercial objectives, target audiences, visitor journeys. The design then serves that structure — not the other way round.

  • Scoping workshops: objectives, audiences, messages
  • Site structure and visitor journeys
  • Desktop and mobile mock-ups approved before development
  • Custom design aligned with your brand identity
  • Support with writing and migrating existing content
02 / DEVELOPMENT

Development, performance and accessibility

A clean technical foundation: fast to load, readable by search engines and usable by everyone, including on mobile.

  • Custom development or a CMS (content management system), depending on your editing needs
  • Load-time optimisation: page weight, images, caching
  • Accessibility good practice based on the RGAA (the French accessibility framework)
  • Semantic structure and structured data for search engine optimisation (SEO)
  • Compatibility with phones, tablets and mainstream browsers
03 / SECURITY & OPERATIONS

Hosting, security and backups

A company website is run as a service: monitored hosting, encrypted traffic, updates applied and backups verified.

  • Properly sized, monitored hosting
  • Encrypted traffic (HTTPS) and certificate management
  • Updates to the CMS, plugins and dependencies
  • Regular backups and tested restores
  • Availability monitoring and incident handling
04 / MEASUREMENT & EVOLUTION

Audience measurement and site changes

The site produces data: visits, sources, contact requests. That data feeds your decisions and changes to the site, with visitor consent respected.

  • Audience measurement and contact-request tracking
  • Consent banner and tracker configuration
  • Forms connected to your internal tools, with automation possible via n8n
  • Regular reports: visits, sources, conversions
  • Planned changes: pages, features, partial redesigns
How we proceed

From scoping to follow-up.

The exact scope, deliverables and timelines are formalised in the proposal, before any commitment.

1
Scoping

Objectives, audiences, existing content, technical constraints and timeline: the scope is set before anything is priced.

2
Design

Site structure, desktop and mobile mock-ups, choice of technical foundation. Mock-ups are approved with you before development starts.

3
Development and acceptance testing

Iterative build, performance and accessibility checks, and testing on mainstream browsers and devices before sign-off.

4
Go-live

A prepared cutover: redirects from the old site, checks on search indexing and forms, and a rollback plan.

5
Maintenance and evolution

Updates, backups, monitoring and regular reviews: the site evolves with your business instead of ageing.

Frequently asked questions — custom software

The answers describe how the service works. Quantified commitments are formalised in your contract.

The actual scope: number of pages and templates, a custom design or one adapted from an existing base, expected features (multilingual content, client area, catalogue, appointment booking), content writing and migration, and performance and accessibility requirements. Maintenance is a separate commitment. Pricing is established after scoping and formalised in the specific terms of your contract.
The timeline depends on the number of templates, the features and above all the availability of content — copy, photos, translations — the most commonly underestimated factor. A schedule with approval milestones is established during scoping and formalised in your service contract.
Yes, provided the credentials can be recovered: hosting, domain name, CMS. The initial audit assesses what can be kept — content, positions already earned in search engines — and what needs rebuilding. Redirects from the old addresses are prepared to preserve your existing search rankings.
A CMS (content management system) is the right fit when your teams need to publish and edit pages on their own. Custom development becomes necessary for specific features: a client area, a catalogue connected to your data, non-standard journeys. The two approaches are often combined; we recommend a foundation, with the reasoning set out, during scoping.
Yes — that is one of the scoping objectives: the CMS is configured so your teams can publish pages and news on their own, with onboarding organised at delivery. Technical work — platform updates, structural changes, new features — remains covered by maintenance if you subscribe to it.
Your company does. The domain name is registered or transferred in your name, the content and the developments produced for you remain your property, and the credentials are shared with you. Hand-back and reversibility arrangements are formalised in your service contract.
Technical maintenance covers updates to the CMS and its dependencies, backups, availability monitoring and fixing defects. Changes — new pages, new features — fall under a separate stream. The exact scope, frequencies and commitment levels are defined in your service contract.
We deliver the foundation that search rankings depend on: semantic structure, controlled load times, tags and structured data, mobile compatibility. Rankings then depend on the content you publish, how regularly you publish it and the competition on your target queries — no provider can promise a given position. Editorial support can be arranged to continue after go-live.
We design the site to fit within the obligations of the General Data Protection Regulation (GDPR): consent collected before trackers are set, information provided to individuals, forms limited to the data needed, retention periods configured. The legal assessment of your compliance remains one for your counsel to confirm, as it also depends on your internal processing.

An audit, then a clear plan.

Describe your need in a minute. We come back with an assessment and prioritised next steps.

Professional website development in Paris | Dalena